三大超商的「訂閱制」開打
2home.co 楊惟雯
為了牢牢綁住消費者，三大超商紛紛推出「訂閱制」展開搶客大戰。
一、全家超商的「訂閱制」
全家是率先祭出「咖啡訂閱制」的超商通路，強打天天有優惠，想喝隨時取。
全家便利商店會員APP隨買、跨店取「訂閱制」，瞄準消費者定期到超商購買的品項，如經典大杯咖啡及小規格鮮乳共4款商品，打出7折起優惠方案，透過My FamiPay或Fami錢包定期扣款，就會自動派送到APP，訂閱後不怕沒有咖啡庫存，想喝就到全台店舖隨時換。
並運用數位科技開發點數做公益活動，會員可透過手機捐出點數，更善用通路優勢協助採購換成物資，經由物流系統運送至指定地點，降低公益團體分配物資的難度。
二、統一超商的「訂閱制」
7-ELEVEN則啟動全新的「雙智能生活訂閱制」，寄杯功能從咖啡、飲料到毛孩食品都有，公益捐款的行政複雜度也大幅降低。
7-ELEVEN OPEN POINT生態圈提供「雙智能生活訂閱制」服務，以「低接觸支付」、「超值包月」、「自動續購」擴大熟客經營。
其中，「APP線上捐款與訂閱制」功能，只要在OPEN POINT APP上操作一次、便能定期定額捐款，解決公益社福團體開立收據、捐助者報稅繁複的問題；「行動隨時取」功能從CITY系列飲品，延伸至冷藏飲料、寵物專區、健美保健等4大類別、10款商品，其中又以CITY CAFE包月訂購6.5折優惠最受歡迎。
同時，即日起至3月31日展開「開工愛心捐，月月送好禮」活動，不限捐款金額、不限訂閱期數，限量500名完成定期定額捐款的OPEN POINT會員，可獲得今(2022)年2~3月限定贈品CITY CAFE大杯熱美式兌換券。
此外，情人節將至，OPEN POINT行動隨時取自即日至2月14日CITY系列指定組合優惠特價，可趁浪漫佳節與阿娜答甜蜜共飲。
三、萊爾富的「訂閱制」
萊爾富則備戰情人節，為單身貴族、天下有情人備妥甜蜜好物。
萊爾富則即日起至3月8日力推情人節好禮，金莎巧克力5粒裝2件99元、金莎/臻品指定3粒裝及禮盒享2件7.9折；2月14日前，Hi-LIFE Line官方帳號好友獨享金莎/臻品3粒裝2件59元優惠。
並針對單身族端出暖心單人火鍋，冬善膳園鍋物系列有薑母鴨、麻辣好辣鍋、胡椒豬肚鍋及剝皮辣椒雞等，原價179元優惠價139元；「今晚萊點腹能量」隨緣泰式酸辣湯麵、隨緣南洋叻沙拌麵2件65元。
留言列表（16条）
As I website possessor I believe the content matter here is rattling wonderful , appreciate it for your efforts. You should keep it up forever! Good Luck.
Oh my goodness! Awesome article dude! Many thanks, However I am experiencing troubles with your RSS. I don’t understand why I can’t subscribe to it. Is there anyone else having identical RSS issues? Anybody who knows the answer can you kindly respond? Thanks!!
Great blog you’ve got here.. It’s difficult to find quality writing like yours these days. I truly appreciate people like you! Take care!!
me encantei com este site. Para saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são conteúdos relevantes e exclusivas. Tudo que você precisa saber está está lá.
An outstanding share! I’ve just forwarded this onto a friend who was doing a little research on this. And he in fact ordered me dinner because I found it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this subject here on your internet site.
This is a topic that’s close to my heart… Take care! Exactly where can I find the contact details for questions?
Hi there! I simply want to give you a big thumbs up for the great info you have here on this post. I will be returning to your blog for more soon.
bookmarked!!, I really like your web site!
Hello there, I do believe your website could possibly be having web browser compatibility issues. When I take a look at your blog in Safari, it looks fine however, when opening in IE, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Besides that, excellent blog.
Everything is very open with a clear clarification of the issues. It was truly informative. Your site is extremely helpful. Many thanks for sharing!
A fascinating discussion is worth comment. I do believe that you ought to write more about this subject matter, it may not be a taboo matter but usually people do not discuss these topics. To the next! All the best!
An interesting discussion is definitely worth comment. I do believe that you ought to publish more on this subject, it might not be a taboo subject but usually people don’t discuss these subjects. To the next! Cheers.
I quite like reading an article that can make men and women think. Also, thank you for allowing for me to comment.
I couldn’t resist commenting. Well written.
Howdy! This article couldn’t be written any better! Looking through this article reminds me of my previous roommate! He always kept talking about this. I most certainly will forward this article to him. Fairly certain he’s going to have a good read. Thank you for sharing!
Way cool! Some very valid points! I appreciate you penning this article and also the rest of the website is very good.