三大超商的「訂閱制」開打

三大超商的「訂閱制」開打

2home.co  楊惟雯

 

為了牢牢綁住消費者,三大超商紛紛推出「訂閱制」展開搶客大戰。

 

一、全家超商的「訂閱制」

 

全家是率先祭出「咖啡訂閱制」的超商通路,強打天天有優惠,想喝隨時取。

 

全家便利商店會員APP隨買、跨店取「訂閱制」,瞄準消費者定期到超商購買的品項,如經典大杯咖啡及小規格鮮乳共4款商品,打出7折起優惠方案,透過My FamiPay或Fami錢包定期扣款,就會自動派送到APP,訂閱後不怕沒有咖啡庫存,想喝就到全台店舖隨時換。

 

並運用數位科技開發點數做公益活動,會員可透過手機捐出點數,更善用通路優勢協助採購換成物資,經由物流系統運送至指定地點,降低公益團體分配物資的難度。

 

二、統一超商的「訂閱制」

 

7-ELEVEN則啟動全新的「雙智能生活訂閱制」,寄杯功能從咖啡、飲料到毛孩食品都有,公益捐款的行政複雜度也大幅降低。

 

7-ELEVEN OPEN POINT生態圈提供「雙智能生活訂閱制」服務,以「低接觸支付」、「超值包月」、「自動續購」擴大熟客經營。

其中,「APP線上捐款與訂閱制」功能,只要在OPEN POINT APP上操作一次、便能定期定額捐款,解決公益社福團體開立收據、捐助者報稅繁複的問題;「行動隨時取」功能從CITY系列飲品,延伸至冷藏飲料、寵物專區、健美保健等4大類別、10款商品,其中又以CITY CAFE包月訂購6.5折優惠最受歡迎。

 

同時,即日起至3月31日展開「開工愛心捐,月月送好禮」活動,不限捐款金額、不限訂閱期數,限量500名完成定期定額捐款的OPEN POINT會員,可獲得今(2022)年2~3月限定贈品CITY CAFE大杯熱美式兌換券。

 

此外,情人節將至,OPEN POINT行動隨時取自即日至2月14日CITY系列指定組合優惠特價,可趁浪漫佳節與阿娜答甜蜜共飲。

 

三、萊爾富的「訂閱制」

 

萊爾富則備戰情人節,為單身貴族、天下有情人備妥甜蜜好物。

 

萊爾富則即日起至3月8日力推情人節好禮,金莎巧克力5粒裝2件99元、金莎/臻品指定3粒裝及禮盒享2件7.9折;2月14日前,Hi-LIFE Line官方帳號好友獨享金莎/臻品3粒裝2件59元優惠。

 

並針對單身族端出暖心單人火鍋,冬善膳園鍋物系列有薑母鴨、麻辣好辣鍋、胡椒豬肚鍋及剝皮辣椒雞等,原價179元優惠價139元;「今晚萊點腹能量」隨緣泰式酸辣湯麵、隨緣南洋叻沙拌麵2件65元。

發佈留言

發佈留言必須填寫的電子郵件地址不會公開。

留言列表(21条)

  • tubidy.net.za
    tubidy.net.za 2023 年 3 月 24 日 上午 9:05

    Can I simply just say what a relief to find somebody that actually understands what they’re discussing online. You actually know how to bring a problem to light and make it important. More people ought to look at this and understand this side of your story. I was surprised that you’re not more popular given that you surely have the gift.

  • tubidy
    tubidy 2023 年 3 月 22 日 下午 10:30

    Right here is the perfect site for anybody who hopes to find out about this topic. You know a whole lot its almost tough to argue with you (not that I really would want to…HaHa). You certainly put a new spin on a subject which has been written about for a long time. Wonderful stuff, just wonderful.

  • tubidy mp3
    tubidy mp3 2023 年 3 月 21 日 下午 11:44

    Good blog you’ve got here.. It’s hard to find quality writing like yours nowadays. I seriously appreciate individuals like you! Take care!!

  • Tubidy
    Tubidy 2023 年 3 月 21 日 上午 1:40

    Aw, this was a really good post. Spending some time and actual effort to create a good article… but what can I say… I procrastinate a whole lot and don’t manage to get anything done.

  • download lagu insan biasa lesti
    download lagu insan biasa lesti 2023 年 3 月 19 日 上午 10:03

    Way cool! Some extremely valid points! I appreciate you writing this write-up and also the rest of the website is also really good.

  • mp3 download
    mp3 download 2023 年 3 月 17 日 下午 11:34

    I was very happy to uncover this website. I want to to thank you for your time for this particularly wonderful read!! I definitely enjoyed every little bit of it and I have you saved as a favorite to look at new stuff on your site.

  • kunci gitar komang raim laode
    kunci gitar komang raim laode 2023 年 3 月 17 日 上午 9:30

    Good day! I could have sworn I’ve visited this website before but after going through a few of the posts I realized it’s new to me. Nonetheless, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back regularly.

  • Kisha Nono
    Kisha Nono 2023 年 3 月 16 日 上午 5:11

    Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  • find more info
    find more info 2023 年 3 月 15 日 下午 7:17

    I really like looking through a post that will make men and women think. Also, thanks for allowing for me to comment.

  • Heath Fawley
    Heath Fawley 2023 年 3 月 15 日 上午 5:55

    This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.

  • downloadlagump3
    downloadlagump3 2023 年 3 月 15 日 上午 5:50

    I used to be able to find good advice from your content.

  • David Fredo
    David Fredo 2023 年 3 月 13 日 上午 5:27

    I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  • Libianca People Song Download
    Libianca People Song Download 2023 年 3 月 12 日 上午 11:17

    Way cool! Some very valid points! I appreciate you writing this write-up and also the rest of the website is really good.

  • Marquis Bilagody
    Marquis Bilagody 2023 年 3 月 11 日 下午 7:50

    Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  • Caron Vandenbosch
    Caron Vandenbosch 2023 年 3 月 11 日 上午 5:43

    Saved as a favorite, I really like your blog!

  • visit this web-site
    visit this web-site 2023 年 3 月 10 日 下午 7:26

    After I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the same comment. There has to be a means you are able to remove me from that service? Thank you.

  • tubidy
    tubidy 2023 年 3 月 10 日 上午 7:49

    Your style is unique compared to other folks I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just book mark this web site.

  • tubidy
    tubidy 2023 年 3 月 9 日 上午 5:52

    Pretty! This has been an extremely wonderful post. Many thanks for supplying this info.

  • Tubidy
    Tubidy 2023 年 3 月 8 日 上午 9:03

    I blog quite often and I really appreciate your information. This article has truly peaked my interest. I am going to take a note of your blog and keep checking for new information about once a week. I subscribed to your RSS feed too.

  • klik di sini untuk mengetahui lebih lanjut
    klik di sini untuk mengetahui lebih lanjut 2023 年 3 月 7 日 上午 10:25

    Spot on with this write-up, I truly believe this site needs a lot more attention. I’ll probably be back again to see more, thanks for the information.

  • tubidy
    tubidy 2023 年 3 月 6 日 上午 11:21

    I need to to thank you for this fantastic read!! I certainly loved every bit of it. I have got you book-marked to check out new things you post…

This site is protected by wp-copyrightpro.com