三大超商的「訂閱制」開打
2home.co 楊惟雯
為了牢牢綁住消費者,三大超商紛紛推出「訂閱制」展開搶客大戰。
一、全家超商的「訂閱制」
全家是率先祭出「咖啡訂閱制」的超商通路,強打天天有優惠,想喝隨時取。
全家便利商店會員APP隨買、跨店取「訂閱制」,瞄準消費者定期到超商購買的品項,如經典大杯咖啡及小規格鮮乳共4款商品,打出7折起優惠方案,透過My FamiPay或Fami錢包定期扣款,就會自動派送到APP,訂閱後不怕沒有咖啡庫存,想喝就到全台店舖隨時換。
並運用數位科技開發點數做公益活動,會員可透過手機捐出點數,更善用通路優勢協助採購換成物資,經由物流系統運送至指定地點,降低公益團體分配物資的難度。
二、統一超商的「訂閱制」
7-ELEVEN則啟動全新的「雙智能生活訂閱制」,寄杯功能從咖啡、飲料到毛孩食品都有,公益捐款的行政複雜度也大幅降低。
7-ELEVEN OPEN POINT生態圈提供「雙智能生活訂閱制」服務,以「低接觸支付」、「超值包月」、「自動續購」擴大熟客經營。
其中,「APP線上捐款與訂閱制」功能,只要在OPEN POINT APP上操作一次、便能定期定額捐款,解決公益社福團體開立收據、捐助者報稅繁複的問題;「行動隨時取」功能從CITY系列飲品,延伸至冷藏飲料、寵物專區、健美保健等4大類別、10款商品,其中又以CITY CAFE包月訂購6.5折優惠最受歡迎。
同時,即日起至3月31日展開「開工愛心捐,月月送好禮」活動,不限捐款金額、不限訂閱期數,限量500名完成定期定額捐款的OPEN POINT會員,可獲得今(2022)年2~3月限定贈品CITY CAFE大杯熱美式兌換券。
此外,情人節將至,OPEN POINT行動隨時取自即日至2月14日CITY系列指定組合優惠特價,可趁浪漫佳節與阿娜答甜蜜共飲。
三、萊爾富的「訂閱制」
萊爾富則備戰情人節,為單身貴族、天下有情人備妥甜蜜好物。
萊爾富則即日起至3月8日力推情人節好禮,金莎巧克力5粒裝2件99元、金莎/臻品指定3粒裝及禮盒享2件7.9折;2月14日前,Hi-LIFE Line官方帳號好友獨享金莎/臻品3粒裝2件59元優惠。
並針對單身族端出暖心單人火鍋,冬善膳園鍋物系列有薑母鴨、麻辣好辣鍋、胡椒豬肚鍋及剝皮辣椒雞等,原價179元優惠價139元;「今晚萊點腹能量」隨緣泰式酸辣湯麵、隨緣南洋叻沙拌麵2件65元。
留言列表(21条)
Can I simply just say what a relief to find somebody that actually understands what they’re discussing online. You actually know how to bring a problem to light and make it important. More people ought to look at this and understand this side of your story. I was surprised that you’re not more popular given that you surely have the gift.
Right here is the perfect site for anybody who hopes to find out about this topic. You know a whole lot its almost tough to argue with you (not that I really would want to…HaHa). You certainly put a new spin on a subject which has been written about for a long time. Wonderful stuff, just wonderful.
Good blog you’ve got here.. It’s hard to find quality writing like yours nowadays. I seriously appreciate individuals like you! Take care!!
Aw, this was a really good post. Spending some time and actual effort to create a good article… but what can I say… I procrastinate a whole lot and don’t manage to get anything done.
Way cool! Some extremely valid points! I appreciate you writing this write-up and also the rest of the website is also really good.
I was very happy to uncover this website. I want to to thank you for your time for this particularly wonderful read!! I definitely enjoyed every little bit of it and I have you saved as a favorite to look at new stuff on your site.
Good day! I could have sworn I’ve visited this website before but after going through a few of the posts I realized it’s new to me. Nonetheless, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back regularly.
Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!
I really like looking through a post that will make men and women think. Also, thanks for allowing for me to comment.
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
I used to be able to find good advice from your content.
I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks
Way cool! Some very valid points! I appreciate you writing this write-up and also the rest of the website is really good.
Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!
Saved as a favorite, I really like your blog!
After I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the same comment. There has to be a means you are able to remove me from that service? Thank you.
Your style is unique compared to other folks I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just book mark this web site.
Pretty! This has been an extremely wonderful post. Many thanks for supplying this info.
I blog quite often and I really appreciate your information. This article has truly peaked my interest. I am going to take a note of your blog and keep checking for new information about once a week. I subscribed to your RSS feed too.
Spot on with this write-up, I truly believe this site needs a lot more attention. I’ll probably be back again to see more, thanks for the information.
I need to to thank you for this fantastic read!! I certainly loved every bit of it. I have got you book-marked to check out new things you post…