三大超商的「訂閱制」開打
2home.co 楊惟雯
為了牢牢綁住消費者，三大超商紛紛推出「訂閱制」展開搶客大戰。
一、全家超商的「訂閱制」
全家是率先祭出「咖啡訂閱制」的超商通路，強打天天有優惠，想喝隨時取。
全家便利商店會員APP隨買、跨店取「訂閱制」，瞄準消費者定期到超商購買的品項，如經典大杯咖啡及小規格鮮乳共4款商品，打出7折起優惠方案，透過My FamiPay或Fami錢包定期扣款，就會自動派送到APP，訂閱後不怕沒有咖啡庫存，想喝就到全台店舖隨時換。
並運用數位科技開發點數做公益活動，會員可透過手機捐出點數，更善用通路優勢協助採購換成物資，經由物流系統運送至指定地點，降低公益團體分配物資的難度。
二、統一超商的「訂閱制」
7-ELEVEN則啟動全新的「雙智能生活訂閱制」，寄杯功能從咖啡、飲料到毛孩食品都有，公益捐款的行政複雜度也大幅降低。
7-ELEVEN OPEN POINT生態圈提供「雙智能生活訂閱制」服務，以「低接觸支付」、「超值包月」、「自動續購」擴大熟客經營。
其中，「APP線上捐款與訂閱制」功能，只要在OPEN POINT APP上操作一次、便能定期定額捐款，解決公益社福團體開立收據、捐助者報稅繁複的問題；「行動隨時取」功能從CITY系列飲品，延伸至冷藏飲料、寵物專區、健美保健等4大類別、10款商品，其中又以CITY CAFE包月訂購6.5折優惠最受歡迎。
同時，即日起至3月31日展開「開工愛心捐，月月送好禮」活動，不限捐款金額、不限訂閱期數，限量500名完成定期定額捐款的OPEN POINT會員，可獲得今(2022)年2~3月限定贈品CITY CAFE大杯熱美式兌換券。
此外，情人節將至，OPEN POINT行動隨時取自即日至2月14日CITY系列指定組合優惠特價，可趁浪漫佳節與阿娜答甜蜜共飲。
三、萊爾富的「訂閱制」
萊爾富則備戰情人節，為單身貴族、天下有情人備妥甜蜜好物。
萊爾富則即日起至3月8日力推情人節好禮，金莎巧克力5粒裝2件99元、金莎/臻品指定3粒裝及禮盒享2件7.9折；2月14日前，Hi-LIFE Line官方帳號好友獨享金莎/臻品3粒裝2件59元優惠。
並針對單身族端出暖心單人火鍋，冬善膳園鍋物系列有薑母鴨、麻辣好辣鍋、胡椒豬肚鍋及剝皮辣椒雞等，原價179元優惠價139元；「今晚萊點腹能量」隨緣泰式酸辣湯麵、隨緣南洋叻沙拌麵2件65元。
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