外送平台助攻宅經濟
楊惟雯
宅經濟、科技熱浪逐漸翻轉市場結構，使得近幾年來外送發展達到成熟期，越來越多餐飲業者紛紛加入外送行列。
而餐飲外送服務今年在台灣掀起熱潮，Foodpanda、Ubereats兩大業者互較高下。
一、外送商機有夢最美
據統計，台灣每年餐飲市場營業額約4300億元，其中外送餐點只占5%，約250億元。再依經濟部最新統計，台灣餐飲業2019年營業額創新高，最大的功臣是外送平台，因為宅經濟愈來愈夯，民眾只要動動手指頭，就可以享用美食，讓餐飲業業績節節上升。
值此外送商機席捲全台，為了增加營業額，不少餐飲業者決定與外送平台合作。
例如，台灣速食業龍頭麥當勞，投資相當多人力與物力外送自家餐點；如今，麥當勞選擇與Uber Eats合作，企圖擴展送餐服務，目標是讓餐廳增加1成左右外送訂單。
事實上，台灣麥當勞2018年3月，就悄悄加入Uber Eats網路訂餐服務，初期以試營運方式了解顧客需求，大台北地區、台中與高雄，目前共有51家餐廳與Uber Eats配合外送服務，未來會階段性逐步擴大服務範圍。
台灣麥當勞在2018年與Uber Eats配合的原因有二，一是國際間的合作；二是想要提升外送服務的多元管道。首先，台灣麥當勞不是第一個攜手Uber Eats的市場，美加、紐澳、新加坡及香港麥當勞，早與Uber Eats合作。
此外，台灣麥當勞在宣布邁入EOTF世代後，不但有全新2.0旗艦餐廳亮相，整體服務翻新也繞著「三多」（希望支付多元、點餐方式多元，取餐也要多元）走，無論是點餐機創新服務、得來速的普及，都為了符合市場需求，而外送服務也必需有所提升，所以除了原本「歡樂送」外，2018年又與第三方點餐平台合作。
麥當勞會找上第三方點餐平台，不外乎就是看好Uber Eats的服務範圍「浮動」，端看附近的駕駛願不願意接單，不像他們只能外送一定區域內的地點，此舉等於是幫麥當勞帶來了新的來客，可以觸及更多家庭客、上班族。
再者，許多都會區、鬧區的麥當勞，用餐尖峰時刻的外送訂單總是爆量，外送員應接不暇，現在多了Uber Eats幫忙，訂單金額依舊回到麥當勞餐廳內，對麥當勞而言只是少賺了外送服務費39元，並沒有其他損失。
又如知名咖啡連鎖業者星巴克近日也宣布與兩大業者合作，盼藉此提升營運表現。
另外，隨外送市場持續擴張，並從餐飲延伸到民生通路。量販龍頭家樂福可望攜手德商foodpanda推出店內商品外送服務，在2019年雙11正式上線；不僅如此，家樂福也可望再跟美商Uber Eats合作，一次攜手兩大外送平台，全力搶攻宅經濟，也成為國內量販超市首例！
據了解，家樂福跟foodpanda合作外送服務的店舖，首家先以台北東興店開始測試，該店位於北市信義區市民大道五段、東興路交叉口，鄰近統一超商總部、松山高中、松山文創園區、南京三民站等，屬於學區、商辦、住宅混合的商圈，希望能搶攻全時段外送需求。
據悉，雙方首波合作的外送商品超過300項，包含烤物、炸物、炒麵、炒飯等熟食，還有麵包、飲料、零食、米、麵、醬油、油品等，甚至連冷藏及冷凍生鮮（蔬菜、肉品、海產）都有，以及少量的個人衛生日用品，種類相當多元。
不過，目前家樂福全台已有64家量販店、69家便利購超市，合計共133店，2019年底前還將加入剛承接的5間台糖量販店，2019年營收目標上調至710億元，為何決定在此時加入外送戰局？對此，家樂福總經理王俊超認為，未來國內外送市場會越來越大，因為消費者對即時、快速、便利的需求越來越高，他並觀察，家樂福線上購物平台近年業績快速成長，顯示消費者對配送到宅的需求及使用習慣也在增加。
二、外送成本是理想與現實的距離
不過，TVBS新聞台報導，基隆一家知名麵店自7月加入外送平台後，獲利反而下滑，已於上月底收掉店面，老闆韓先生表示，外送平台抽高達3成，而一碗麵的獲利也才4成，加上房租、水電、瓦斯，「根本負擔不起」。該店面已經收掉，剩下廚房改作專接調理包生意。
東森新聞則指出，餐飲業者與外送平台合作，月領2次在平台的營業額，且結算區間要往前推2周，最久會被押到一個月，目前兩大外送平台抽成30%，另有維護費、簽約費等。由於店家現金流都卡在外送平台手上，如果沒有足夠的周轉金，恐怕吃不消。
三、日本Uber Eats調降外送報酬
由日本 Uber Eats 外送員所組成的工會組織「Uber Eats Union」，於2019年12月5日前往 Uber 的日本分公司遞交陳情書，抗議該公司片面調降外送員的收入所得。
日本的 Uber Eats 在 11 月 29 日的時候，針對日本部分地區的外送費用進行調降。由於 Uber Eats 的外送員們，是根據他們的外送距離來賺取薪資，而這回 Uber 就是針對這項費用來進行調降。例如原本每公里的配送距離可賺取 150 日圓，而在調降後只剩下 60 日圓。
而日本 Uber宣稱，在預扣手續費方面，也從原本的 35% 調降至 10%，並認為不會對外送員夥伴們的收入造成影響。
截至目前，工會曾要求 Uber 就補償制度等問題作出說明，也曾經要求進行團體談判。不過日本 Uber 則表示從工會法來看，他們的身分並不屬於雇用勞動者，拒絕了他們的要求。
四、無人配送的時代悄悄來臨
這個時代變化之快讓人無法想像。一個個腦洞大開的創新，讓人眼花繚亂，目眩神迷。
前些日子，大陸京東劉強東突然扔出一枚超級核彈，炸的整個物流業措手不及，炸得快遞員膽戰心驚：京東的智慧配送機器人正式上路，這是全球首次全場景常態化配送運營！
一早的北京市海澱區，20多台京東配送機器人整裝待發。隨著調度平臺發出命令，首批載有618訂單的配送機器人自動發出。這些配送機器人可以識別、躲避障礙物辨別紅路燈，還能自動駕駛、路線規劃、主動換道、車位識別、自主泊車……
配送機器人快到目的地時，後臺系統將取貨資訊發送給使用者。
—-“我是京東智慧配送機器人，已順利抵達您的樓下,請憑提貨碼提取商品。”
消費者可自由選擇人臉識別、輸入取貨驗證碼、點擊手機App連結等三種方式取貨，十分方便。
說到無人送貨車，僅僅是京東物流革命的一小步。京東除地上跑的是智慧化的，天上飛的，一樣是無人。
在京東618促銷創造1600億元新高之後，劉強東卻宣佈：今年618最讓他高興的，是京東第一架重型無人機正式下線。這輛無人機，目標有效載重量達到1-5噸，飛行距離超過1000公里，100%自主智慧財產權。
更牛的，是京東剛剛正式立項的超重型無人機項目。這個超重型無人機目標有效載重量達到40-60噸，飛行距離超過6000公里。
是的，你沒看錯，這就是京東想要幹的超重型無人機，綜合指標甚至超過運20、西飛，可怕吧？這種戰時可充當軍用機功能，包括攜帶導彈。
但為什麼要用無人機送貨呢？因為，無人機是最佳運貨工具，它可以飛直線，不用受地形的影響，更不用像汽車一樣走彎路兜圈子。
現在，劉強東已經拿到了無人機空域批文。也就是說，無人機送貨，不是天方夜譚，而是隨時可以開展的！
現在，京東的無人“機、車、倉、配送站”已經實現無縫銜接。也就是說，消費者在京東購物，從下單到配送的全流程無人化，已然實現。
微信 相關文章
-
全家提超零售概念解決缺工問題
全家已意識到，未來台灣平均每年短少勞動人口近16萬人，對於各種服務尤其收銀和補貨上架都必須有人手的超商而言，受影響恐是越來越顯著。
甚至，外送平台快速崛起，外送員的增加恐怕也侵蝕部分超商人力。據勞動部調查，目前台灣有7家食物外送平台業者，共聘用 8 萬名外送員，雖然超商業者尚不因此明顯受到人力不足衝擊，但可觀察到，日本 7-ELEVEN 2018年起已因缺工開始討論放棄 24 小時營業，並在近期宣布關閉 1000 家低獲利門市，這樣的趨勢是否漫延到台灣的超商業？
留言列表（813条）
Hi there would you mind stating which blog platform you’re using? I’m going to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!
Thanks for another wonderful post. Where else could anyone get that type of information in such an ideal way of writing? I have a presentation next week, and I am on the look for such info.
One thing I’ve noticed is that often there are plenty of fallacies regarding the banking institutions intentions while talking about foreclosures. One fantasy in particular is the fact the bank wishes to have your house. The bank wants your hard earned dollars, not the house. They want the money they lent you with interest. Avoiding the bank will simply draw a foreclosed realization. Thanks for your posting.
Things i have observed in terms of personal computer memory is there are requirements such as SDRAM, DDR and so on, that must fit the technical specs of the motherboard. If the pc’s motherboard is pretty current and there are no operating-system issues, improving the storage space literally usually takes under one hour. It’s one of many easiest personal computer upgrade processes one can visualize. Thanks for expressing your ideas.
Youre so cool! I dont suppose Ive learn something like this before. So good to search out someone with some unique thoughts on this subject. realy thank you for beginning this up. this website is one thing that is wanted on the web, somebody with a bit of originality. useful job for bringing something new to the internet!
You need to take part in a contest for among the best blogs on the web. I’ll suggest this site!
okmark your blog and check again here regularly. I am quite sure I?ll learn many new stuff right here! Best of luck for the next!
There are some interesting cut-off dates on this article however I don?t know if I see all of them middle to heart. There is some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as well
I blog often and I really appreciate your information. The article has really peaked my interest. I will book mark your website and keep checking for new information about once a week. I subscribed to your RSS feed as well.
I’m extremely impressed with your writing abilities as well as with the layout for your weblog. Is this a paid theme or did you modify it your self? Anyway stay up the excellent quality writing, it is uncommon to see a nice weblog like this one these days..
I’ve learned newer and more effective things from your blog post. Yet another thing to I have noticed is that in many instances, FSBO sellers are going to reject people. Remember, they’d prefer never to use your solutions. But if an individual maintain a gradual, professional relationship, offering guide and keeping contact for around four to five weeks, you will usually be capable of win a conversation. From there, a listing follows. Cheers
Once I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get 4 emails with the identical comment. Is there any method you possibly can take away me from that service? Thanks!
A person essentially help to make seriously articles I would state. This is the very first time I frequented your web page and thus far? I amazed with the research you made to create this particular publish incredible. Magnificent job!
Greetings! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be fantastic if you could point me in the direction of a good platform.
Howdy! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!
There’s definately a great deal to learn about this topic. I love all of the points you have made.
Hello there! This article could not be written much better! Going through this article reminds me of my previous roommate! He constantly kept talking about this. I will send this information to him. Pretty sure he will have a great read. I appreciate you for sharing!
An impressive share! I have just forwarded this onto a friend who was doing a little homework on this. And he actually bought me lunch because I found it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending some time to talk about this subject here on your blog.
I can’t express how much I appreciate the effort the author has put into producing this remarkable piece of content. The clarity of the writing, the depth of analysis, and the plethora of information presented are simply remarkable. His enthusiasm for the subject is evident, and it has certainly struck a chord with me. Thank you, author, for offering your wisdom and enhancing our lives with this exceptional article!
You are so awesome! I do not believe I have read through something like that before. So great to discover another person with a few genuine thoughts on this subject. Seriously.. thank you for starting this up. This site is one thing that is required on the internet, someone with some originality.
The information shared is of top quality which has to get appreciated at all levels. Well done…
Hi there, I found your blog via Google while looking for a related topic, your web site got here up, it appears to be like good. I have bookmarked it in my google bookmarks.
Howdy, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me insane so any support is very much appreciated.
This website definitely has all of the information and facts I wanted about this subject and didn’t know who to ask.
Your style is really unique in comparison to other folks I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.
Spot on with this write-up, I actually believe that this amazing site needs much more attention. I’ll probably be back again to read through more, thanks for the info.
Join now and turn your luck into cash prizes!
I have really learned result-oriented things via your weblog. One other thing I want to say is the fact that newer computer operating systems have a tendency to allow much more memory to be used, but they as well demand more ram simply to work. If one’s computer can not handle far more memory plus the newest computer software requires that ram increase, it could be the time to buy a new Laptop or computer. Thanks
Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your theme. Thanks a lot
Very nice article. I definitely appreciate this website. Stick with it!
I simply couldn’t go away your website before suggesting that I really enjoyed the usual info an individual provide in your guests? Is going to be again frequently in order to check out new posts
This is a excellent web page, will you be interested in doing an interview regarding how you designed it? If so e-mail me!
Good information. Lucky me I came across your website by accident (stumbleupon). I have bookmarked it for later.
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site? My blog site is in the very same area of interest as yours and my visitors would genuinely benefit from a lot of the information you present here. Please let me know if this alright with you. Cheers!
Good post. I learn something totally new and challenging on websites I stumbleupon every day. It’s always useful to read through articles from other authors and practice something from other websites.
It?s really a cool and useful piece of information. I am glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
Good web site! I really love how it is simple on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!
certainly like your web-site but you have to check the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very troublesome to tell the truth nevertheless I?ll definitely come back again.
Pretty! This was an incredibly wonderful post. Thank you for providing this info.
great points altogether, you just gained a new reader. What would you recommend about your post that you made some days ago? Any positive?
Hey There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I?ll certainly comeback.
An outstanding share! I have just forwarded this onto a co-worker who has been doing a little research on this. And he actually bought me lunch due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this matter here on your internet site.
I enjoy, result in I discovered exactly what I was taking a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye
Good article! We are linking to this great content on our site. Keep up the good writing.
This design is steller! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?
Hello! This is kind of off topic but I need some help from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any ideas or suggestions? Cheers
Having read this I thought it was really informative. I appreciate you taking the time and effort to put this informative article together. I once again find myself personally spending a lot of time both reading and leaving comments. But so what, it was still worthwhile!
Can I simply say what a comfort to discover someone who actually knows what they’re talking about on the web. You actually realize how to bring a problem to light and make it important. More and more people have to look at this and understand this side of the story. I can’t believe you are not more popular because you certainly possess the gift.
The following time I learn a blog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my choice to learn, but I really thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you may repair for those who werent too busy looking for attention.